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Watchfinder was founded on the belief that purchasing a beautiful, prestigious timepiece should be more than just a transaction. It should be an experience and a seamless one at that. When Sean Shirzadi founded Watchfinder in 1999, he rooted his business on the value that owning a luxury watch represents an appreciation of quality, fashion, and excellence. That’s why he chose to situate his first showroom in the dynamic Yorkville neighborhood, an enclave of Toronto that indulges in upscale charm.

With over 15 years of experience, Sean is recognized as an expert in contemporary watches and vintage timepieces such as Cartier, Rolex, and Patek Philippe. With the expertise of his professional watchmakers and sales personnel, Sean always continues to explore new styles and items to keep up with what is current and beautiful in the world of timepieces.

In addition to our brands of fine watches, we also offer the possibility of trading, direct selling, and consignment, which means we always have a rotating selection of excellent and certified pre-owned pieces priced with affordability in mind.

At Watchfinder, our values include authenticity, expertise, and above all, excellence.


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